There are two types of companies as told, advertisement sellers (advertisers) and product, service or experience sellers (sellers), when you start your business you shall define which one you prefer to be.
Advertisers are about content generation and linking; such as blogs, reviews, social network sites, indexers, lists, directories et cetera..
Sellers are using internet to sell you experience such as online games, or services such as web design and products such as flowers.
Note that an online flower seller indexer (a web site where you can find information and links to all flower sellers) is advertiser.
Which will benefit you more depends on your resources at proposal, advertiser companies are very easy to make, even this blog can be one, you need just internet access. If you have product, go with becoming the seller, and expand your market it is also easy.






